Grow-Me on the road
Monday November 23, 2009
Although many people know us by communicating via our website, we have been fortunate to have met some of you in person. To make it even easier for you to identify us, we have branded our vehicle, so look out for us driving around Auckland.
Deciding how and where to brand and create identity with Grow-Me away from a computer has taken us on an interesting journey. We have read some really amazing stuff over the last couple of weeks and we were drawn to an article by Tom Peter's in his book Re-imagine!
He shares some information about marketing design and refers to the following quote by Phil Kotler, the marketing guru,"I wish more money and time was spent on designing an exceptional product, instead of trying to psychologically manipulate perceptions through expensive advertising."
This was something that we felt was really important and believe that if we have an exceptional product and service the more people would want to use it and tell others about it. So we have set about implementing some changes to our website which you will see in the next couple of weeks. We will have a new menu structure to help you with searching and we are creating a new feature on a main menu which we'll keep as a surprise.
We've alway's enjoyed viewing the world from a child's perspective, they are honest, unbiased and often tell us what we should know or have always known. The Design Council in the UK ran a poll for 10 and 11 year olds to "get" the essence of design from the start. Here were some of the answers they got:
"Designers are people who think with their hearts." - James, age 10
"If there was no design there would be nothing to do, and nothing would progress or get better. The world would fall apart."-Anna, age 11
"My favourite design is the Nike 'tick' because it makes me feel confident - even though I am not so good at sports." - Raoul , age 11
As they say,"out of the mouths of babes". We look foward to keeping you posted with where to spot the Grow-Me brand in the future.
The Grow-Me car.