Grow-Me Newsletter - May 2010

Tuesday June 1, 2010

The NZATD Conference was a huge success

The audience was a mix of Training Providers and Learning and Development Managers. We utilized the opportunity to market our current providers. The general feedback was that Grow-Me was a much needed website with a repeated comment from L&D Managers being “This [website] is just what I need. I will definitely use it”. The fact that it would save them so much time was the key benefit.  

Radio Advertising

We have extended the campaign to include RadioLIVE and George FM. Listenership on these stations matches the demographic of decision makers in corporate companies. This should expose us to more than 200 000 listeners.

Website Results for May

Overall, 481 people visited the Grow-Me course content pages, of whom 401 were potential new clients. They had not been to the Grow-Me site before. This is up from 179 of last month.

Number of Visitors may be skewed this month. We would have been demonstrating the site at the Conference. Your unique visitors will still be correct. Also expect to have a spike in hits this coming month as the site is demonstrated to others by potential providers (i.e. not customers).

Latest enhancements to the website

• All providers now have a brief description of their organisation, which appears as a mouse over on the provider page. We have written these for you based on information from your existing website.
• If you view your profile on the site you will now see a feedback section which was just added. This section has been created to allow potential clients to view feedback on you. When a client books or enquires about your courses an email is generated automatically a week after the event encouraging feedback on your course.
• Another exciting feature is the Grow-Me Classifieds which allows prospective clients to put their training and development needs out to tender. Watch this space…we look forward to sending lots of work your way.

Suggestions to enhance your hits

• Fill in a price for your courses on offer – courses that have prices are having more hits – a good example is JSD Consulting
• Review courses that have passed their scheduled date. Either put in a future date or change the Duration Comment. Customers then looking will still know what you have to offer. Send us an email to help you if time is an issue.
• Keep your information and courses up to date on the site. Once again, if time is an issue give us a call and we are more than happy to help you.

Hope to chat soon…and welcome to our new members!

The Grow-Me team.

A note if you are new to Grow-Me: Your visitor numbers may be skewed because you would have visited your pages on our site.