How Whole Brain Thinking helped Cookie time renew it's recipe for success
Monday May 24, 2010
Every entrepreneurial company reaches a stage in its life when it needs to take a giant transformational step. And sometimes it needs a little outside help. When New Zealand's iconic snack food company, Cookie Time, decided to lift its game, it turned to Herrmann New Zealand and its partner eTime. Using a Whole Brain approach they helped Cookie Time articulate its vision and values in a way that everyone in the company could relate to.
According to Cookie Time CEO, Lincoln Booth, "Integrating Whole Brain thinking into our business has had a really significant impact in terms of how we've been able to transform our company into what it is today."