Aftershock - Helping rebuild Canterbury Businesses

Friday October 8, 2010

Sponsorship Opportunity

Overview

Aftershock CHCH was put together by Grow Your Business, Advancing

Businesses and Left click in order to help rebuild Christchurch businesses after the 4th

September quake. Many businesses have lost their markets, lost focus and are looking

for clarity in the months ahead. Others have gained markets well beyond their current

capabilities but still have some of the same issues that other more affected businesses

are facing.

The types of issues businesses are facing are as follows:

• Stressed and tired brains – they don’t have focus
• Major uncertainty
• What’s happened to the market
• When will people kick back into some of their normal patterns
• What support is there for them
• Supply chain issues
• Cashflow issues
• Unable to forecast because they don’t know what is going to happen
• How much money do they need to support them till things are back to normal
• People issues
• Unfocused employees
• Possible redundancies
• Stress leave
•  Resignations
• Lack of staff to handle increase in business
• Paying wages when low business coming in

These are only a few. This is a catalyst for change for many and there are many opportunities to repaint the canvas.

Our objectives:

• To help business owners get their heads around some of their key issues and how they can be handled and/or resolved

• To take business owners out of the immediate, and get some focus on the future
• Give business owners some tools and immediate action points to stay on top
• To help rebuild Canterbury businesses
• To utilize the business community to help those in need through collaboration and community spirit

Marketing Plan

Our aim is to turn this into a publicity machine in order to fill several seminars and reach

a wide audience. We have a media consultant working on this.

Business Partner Databases

We are working with a number of accountants to invite their clients to these free events. The larger firms will be included and will have an event specifically for their own clients, while the smaller firms will go into the public runs.

 We are awaiting confirmation from Westpac, National Bank, BNZ and ASB to promote through their databases.

Also awaiting confirmation from CECC and NZIM

Radio ads and announcements

Awaiting confirmation of sponsorship for this

Fliers for Mail drop

5000 fliers for a post box drop

Websites promoting the event

AfterShock Chch

Grow Your Business

Advancing Businesses

Biz Buzz

Grow Me

Recovery Christchurch (Awaiting Confirmation)

Social media

Social media campaigns going out through all participating businesses

Twitter

LinkedIn

FaceBook

Aftershock ChCh profiles will be set up

AfterShock Events and Format

Seminars: Run bi-weekly for next 2 months (1-3 per day depending on numbers)

Address the key business issues

Offer solutions and back to basics information and tools

 ‘Next actions’ decided by attendees through seminar

A workbook for attendees

Workshops: Bi- weekly till mid December

Bi- weekly till mid December

We will run a number of workshops which will go into the issues in considerably more

depth. Business owners will have the choice of attending individual workshops, or join

as a 90 day business rebuild programme. We envisage lower numbers in these events

to remain effective.

Our aim is to provide these at either no cost or a very small cost per business. This will

depend on the level of sponsorship we are able to secure.

All workshop participants will have access to an individual session with an Advancing

Businesses coach.

Our first event will be on 12 October – This will mostly be filled by our immediate

contacts and GYB members and clients while other channels are readying themselves

to invite clients.

Summary

All presenters are giving up their time and expertise in putting together and delivering the content.

This programme is gifting an estimated $109 000 business expertise and tools to the Canterbury Business Community by participating businesses –Grow Your Business, Advancing Businesses and Left Click.

If you can help or contribute in any way please contact Jo Fife, see her details below.

Ph: 03 374 6465 Mobile: 021 49 6465 Email: jo@growyourbiz.co.nz