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Build Your Blog — How to Connect with Blog Readers
12 Apr 2013
Professional Development
Communication
Write Limited
Level 9, Baldwins Centre 342 Lambton Quay Wellington New Zealand http://training.write.co.nz/venues/1-write-wellington-office
Full Day
9:00 AM - 1:00 PM
$290.00
excluding GST. per person
This workshop is the ultimate in learning by doing. You won't just walk the talk, you'll blog the blog!

Blogging gets you noticed, whether you write for an organisation or for yourself. Blogging is an effective, direct way of sharing stories, events, beliefs, and inspirations.

The workbook for this hands-on workshop is a blog—and we’ll be developing content for the blog throughout the morning. Writing for blogs is different from writing for print, and from other kinds of web writing.

You’ll cover blog-writing techniques that ensure your readers connect with your messages, learn some blogging secrets, and get insights on how to keep your blogs regular, inspired, and up to date. And you will walk away with two draft entries for your own blog.

Who this training is for
You’ll benefit from this session whether you already write blogs for organisations or for yourself, or you’re launching into the blogosphere for the first time. You’ll get ideas for grabbing your audience’s attention and engaging them in a conversation. You’ll practise writing blogs in your own style to suit the needs of web readers.

This workshop will be especially useful if you’ve already been to our workshop Exploring Social Media and want to find out more.

Topics
This workshop will cover how to:

find your own style for your (or your organisation’s) blog
use writing techniques that work for online readers
feed your blog — finding and choosing topics for blogs
shape your blog — using different structures and angles for your blog writing
grow your blog — building traffic, and getting your readers hooked.
You’ll leave the workshop with two draft blogs, and plenty of tips to keep you going.

Ask us about getting free feedback on a blog post after the workshop.

Training customised for your team
We can customise this workshop for your team. Contact us to talk about your training needs, dates, and fees.

Email training@write.co.nz. Or call us on 04 384 6447 or 0800 4WRITE (0800 497 483).
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